Sports Bytes Delivers Math and Science Sports Quizzes to Mobile Phones Worldwide

NEWS RELEASE

For Immediate Release
Contact: Heather Katz, Ph.D. 301-789-1891


Washington, D.C. (May 27, 2008) - Hot Lava Software, Inc. is collaborating with the Ewing Marion Kauffman Foundation, Kansas City, MO, to use the most ubiquitous computing platform on the planet -- the mobile phone -- to deliver on-demand Science, Technology, Engineering and Mathematics (STEM) education that is accessible and captivating.

During the summer of 2008 Hot Lava Software will use mobile phone technology at major summer sports events -- soccer, baseball, basketball, swimming and cycling -- to engage more than 100,000 people worldwide with a Sports Bytes Competition. Sports Bytes are sports themed STEM educational modules -- quick quizzes -- delivered via mobile phones.

A spring 2008 Sports Bytes Pilot Project proved successful in reaching more than 16,000 users in over 114 countries. The ultimate goal with the summer 2008 Sports Bytes Competition is to demonstrate the potential for delivering STEM education to millions of people, via their mobile phones.

"Particularly relevant to math and science education is the love affair that many U.S. teens have with their mobile phones. This age bracket represents the pivotal turning point toward or away from math and science careers and thus mobile phones become a potentially significant intervention vector," says Merrilea J. Mayo, Ph.D., director, Future of Learning Initiatives, for the Kauffman Foundation.

The Sports Bytes Competition will be live at select August D.C. United soccer games as well as the Kansas City T-Bones, Frederick Keys, Aberdeen Ironbirds, Bowie Baysox, Wilmington Blue Rocks and Delmarva Shorebirds baseball games, during July and August 2008. Those not attending a game can access the Sports Bytes content via www.hdwap.com/sport7 from a mobile phone web browser.

Users can access these STEM educational modules while attending summer sports events. When users correctly answer at least one Sports Bytes quiz item, they qualify for a chance to win a stadium prize pack. Prize packs can include kajeet mobile phones, first throws at a minor league baseball game, team jerseys and baseball caps and other items related to each team.

In addition to these U.S. demonstrations of the program, global partners in Canada, Singapore, South Africa, Australia and the European Union will engage users worldwide to access the Sports Bytes modules via their mobile phone web browsers.

About Hot Lava Software, Inc.

Hot Lava Software, Inc. is the leading provider of mobile authoring, publishing, delivery and tracking solutions. Using Hot Lava Software's content development and publishing system (LMA) integrated with the Hot Lava Mobile Delivery and Tracking System TM (MDTS) allows organizations to have the tools and knowledge needed to launch and track mobile initiatives faster, with more cost efficiency. Hot Lava Software provides mobile content solutions and a mobile content design, authoring and publishing solutions to Corporations, Governments and Universities around the World. More information is available at: http://www.hotlavasoftware.com/

About the Ewing Marion Kauffman Foundation

The Ewing Marion Kauffman Foundation is a private, nonpartisan foundation that works to harness the power of entrepreneurship and innovation to grow economies and improve human welfare. Through its research and other initiatives, the Kauffman Foundation aims to open young people's eyes to the possibility of entrepreneurship, promote entrepreneurship education, raise awareness of entrepreneurship-friendly policies and find alternative pathways for the commercialization of new knowledge and technologies. It also works to prepare students to be innovators, entrepreneurs and skilled workers in the 21st century economy through initiatives designed to improve learning in math, engineering, science and technology. Founded by late entrepreneur and philanthropist Ewing Kauffman, the Foundation has more than $2.4 billion in assets. More information is available at: http://www.kauffman.org/.

Questions About Mobile Learning?

There are a lot of new and exciting things going on in the world of Mobile Learning!
Did you know that there are many universities, corporations, government facilities and academic organizations that are merging their eLearning with mLearning, all over the world? They have found innovative software that is very user friendly. This software allows the creation of mobile eLearning, mobile testing and mobile surveys. By making learning resources mobile accessible, on any mobile device, the learner literally has access to the study and training materials they need, anywhere, anytime. Mobile testing and surveys are tracked in real time! Hot Lava Software’s Learning Mobile Author (LMA) and Mobile Delivery and Tracking System (MDTS) will integrate with any LMS and has podcasting capabilities.
Check out a mobile learning demo at: http://youtube.com/watch?v=HR4d7KptM1w%20%20
To download a Free Trial Version visit: http://www.hotlavasoftware.com/


Contact:
Laisa Bernard
laisab@hotlavasoftware.com
+1(479)524-8468
www.hotlavasoftware.com

Hot Lava Software™ Releases Learning Mobile Author™ 4.1.75

Haymarket, VA. (December 21, 2007) - Hot Lava Software, Inc. ™ (Hot Lava), the leading mobile authoring and m-learning publishing provider, is excited and pleased to announce their newest release of Learning Mobile Author ™ (LMA) development and delivery suite and the Hot Lava Mobile Delivery and Tracking System ™ (MDTS).

The new LMA4.1.75 ™ Release features several new authoring tool options within the LMA software and MDTS, including: hot linking images, image justification, J2ME integrated audio player, anchor pages, text capturing, drag and drop feature for resource library and a new skin. This toolkit allows rapid creation and deployment of mobile content to multiple devices such as PocketPC, Windows Mobile, BlackBerry, Nokia, PalmOS, mobile phones, smart phones and the desktop.

“With the ever increasing demand to make learning materials more readily available and at-hand, it is time to think outside the comfort zone of the traditional learning genre. Hot Lava Software™ is committed to meeting the mobile learning demands of the learning community,” says Bob Sanregret, CEO, Hot Lava Software, Inc™. “Everywhere we turn we see mobile devices; iPod, Blackberry, iPhone, Smartphone, iPAQ, Treo and Pocket PC just name a few. Mobile learning really is an affordable way to learn. More and more organizations are incorporating mLearning technology into their learning programs. Putting the power of knowledge literally in the hands of today’s society, by enabling them to have 24/7 access to acquire and ascertain study materials via a mobile device, takes away the need of always having to be in a “classroom environment” for learning to be effective.”


“Hot Lava Software™ is a very innovative company that regularly satisfies the demands of the global market. 2008 will be a great year for mobile learning worldwide,” states Ammar Mohd Fuad AlShami, M.Sc., PMP, Managing Director, Alpha Agility. “With Hot Lava you have an inexpensive system that allows you to create content once and publish to different mobile environments without the extra, expensive costs of hiring programmers and technical people. It is a simple, feasible and effective learning system. ”


Hot Lava Software, Inc™ is the leading provider of mobile authoring, publishing, delivery and tracking solutions. Hot Lava Software anticipated the need for mobile content in the form of learning, reference, testing and job aids to support a growing remote and field workforce. Using Hot Lava Software's content development and publishing system (LMA) integrated with the Hot Lava mobile delivery and tracking system (MDTS) your organization will have the tools and knowledge needed to launch and track mobile initiatives faster and more cost effectively than you would have ever imagined. Hot Lava Software™ provides mobile content solutions and a mobile content design, authoring and publishing solution to Corporations, Governments and Universities around the World.

Contact:

Bob Sanregret, CEO, Hot Lava
bobs@hotlavasoftware.com
+1 (703) 754-1218
http://www.hotlavasoftware.com/
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Paula Bernard, Project and Support Manager, Hot Lava
paulab@hotlavasoftware.com
+1 (479) 524-8468
http://www.hotlavasoftware.com/